This rebrand, is one of the best rebranding roll out for a UK Football club which.  The release of the new branding Wolverhampton Wanderers is a very striking and a distinctive personality that has really captured the passion of the club and their fans.

Below is a article from design week which talks about the steps and the elements that have been developed for this roll out. The key element is the two new sans-serif typefaces, Wolves Display Cut and Wolves Display. which give a bold nod it’s industrial heritage.

This is certainly one of the better brand developments for a pro sports team.