This has to be one of the best and most creative rebranding exercise we have seen this year. We were amazed at the simplicity of the animated ‘O’  that acts as symbol of the young personal them naturally climbing their career ladder .

The article below from design week is great to see who the animated branding was rolled out across digital and printed material. Its a great to see that costing was considered throughout of the rebranding as the designer carefully used free fonts that were available on PC and Macs.