Its the year of refreshed logo’s and new identities as Debenhams have now launched an new identity.
Mother Design have created an wonderful job and produced identity that has a modern look but also there elements that reflect the 200-year-heritage of the stores.
The Debenhams name has it very own custom design typeface which is based on from SangBleu. We feel the this bespoke typeface create styling and approachable feel.
Below is an article which talks about the new visual identity for Debenhams